Gordon B. Moskowitz

I am a social psychologist whose research interests examine thought processes that occur effortlessly and unconsciously, which nonetheless direct how we perceive the world (often without us realizing we have been influenced in any way). A primary focus of this research examines unconscious influences on our impressions of others. For example, the unconscious nature of stereotyping causes people -- even egalitarian-minded people -- to be influenced by stereotypes without them realizing it. This leads to questions regarding how people can control stereotypes from (a) ever entering the mind and (b) influencing evaluations and actions toward others. I also have an interest in more general types of "snap judgments" people make when hearing about, meeting, or observing others. These types of preconscious social judgments lead not only to questions regarding the "automatic" nature of human inferential processes, but the extent to which such unconscious operations can be controlled. My research has also focused on the issue of minority influence, examining how and when a person in the minority can persuade the majority. I also have a continued interest in creativity, especially in how creativity relates to stereotyping and egalitarianism, and the role of consciousness (more precisely, the benefits of removing consciousness) in creative pursuits. This underscores a more general interest in consciousness and how lacking consciousness can often benefit goal pursuit more generally.

Published Books
Moskowitz, G.B., & Grant, H. (2009). The Psychology of Goals. New York, NY: Guilford Press.

Moskowitz, G.B. (2005). Social Cognition: Understanding Self and Others. New York, NY: Guilford Press.

Moskowitz, G.B. (2001). Cognitive Social Psychology: The Princeton symposium on the legacy and future of social cognition. Hillsdale, NJ: Erlbaum.

Selected Publications

Moskowitz, G.B. (2014). The Implicit Volition Model: The Unconscious Nature of Goal Pursuit. In J. Sherman, B. Gawronski, and Y. Trope (Eds.), Dual Process Theories of the Social Mind (pp. 400-422). New York, NY: The Guilford Press.

Bean, M.G., Focella, E.S., Covarrubias, R., Stone, J.A., Badger, T.A., & Moskowitz, G.B. (2014). Documenting Nursing and Medical Students’ Stereotypes about Hispanic and American Indian Patients. Journal of Health Disparities Research and Practice, 7, 14-22.

Moskowitz, G.B., & Balcetis, E. (2014). The Conscious Roots of Selfless, Unconscious Goals. Behavioral and Brain Sciences, 37(2),151. doi: 10.1017/S0140525X13002100.

Bean, M.G., Stone, J., Moskowitz, G.B., Badger, T.A., & Focella, E.S. (2013). Evidence of Nonconscious Stereotyping of Hispanic Patients by Nursing and Medical Students. Nursing Research, 62(5), 362-267.

Moskowitz, G.B., Stone, J., & Childs, A. (2012). Implicit Stereotyping and Medical Decisions: Unconscious Stereotype Activation in  Practitioners’ Thoughts About African Americans.  American Journal of Public Health, 102 (5), 996-1001.

Moskowitz, G.B., & Stone, J. (2012). The Proactive Control of Stereotype Activation: Implicit Goals to Not Stereotype. Journal of Psychology, 220(3), 172-179.

Moskowitz, G.B., & Li, P. (2011). Egalitarian goals trigger stereotype inhibition: A proactive form of stereotype control. Journal of Experimental Social Psychology, 47(1), 103-116.

Moskowitz, G.B., Li, P., Ignarri, C., & Stone, J. (2011). Compensatory cognition associated with egalitarian goals. Journal of Experimental Social Psychology, 47(2), 365-370. 

Galinsky, A.D., & Moskowitz, G.B. (2007). Further ironies of suppression: Stereotype and counter-stereotype accessibility. Journal of Experimental Social Psychology, 42, 833-841.

Sassenberg, K. & Moskowitz, G.B. (2005). Do not stereotype, think different! Overcoming automatic stereotype activation by mindset priming. Journal of Experimental Social Psychology, 41 (5), 317-413.

Moskowitz, G.B., Salomon, A.R., & Taylor, C.M. (2000). Preconsciously controlling stereotyping: Implicitly activated egalitarian goals prevent  the activation of stereotypes.  Social Cognition, 18, 151-177.

Moskowitz, G.B., Gollwitzer, P.M., Wasel, W., & Schaal, B. (1999). Preconscious control of stereotype activation through chronic egalitarian goals. Journal of Personality and Social Psychology, 77, 167-184.

Uleman, J.S., Newman, L.S., & Moskowitz, G.B. (1996). People as flexible interpreters: Evidence and issues from spontaneous trait inference. In M. Zanna (Ed.), Advances in Experimental Social Psychology (Volume 28, pp. 211-280). San Diego, CA: Academic Press.

Gollwitzer, P.M., & Moskowitz, G.B. (1996). Goal effects on action and cognition. In E.T. Higgins & A. Kruglanski (Eds.) Social Psychology: Handbook of Basic Principles (pp. 361-399).  New York: Guilford 

Thompson, E.P., Roman, R.J., Moskowitz, G.B., Chaiken, S., & Bargh, J.A. (1994). Accuracy motivation attenuates covert priming effects: The systematic reprocessing of social information. Journal of Personality and Social Psychology, 66, 474-489.

219 Chandler-Ullmann Hall
Max Planck Institute for Psychological Research (1993)
New York University, PhD (1992)
McGill University, B.Sc. (1984)

Teaching Interests: 

Social Psychology
Person Perception
Social Cognition
Social Influence
Stereotyping and Prejudice
Automatic Processing